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TAG Heuer Monaco

Known today as Tag Heuer's most iconic heavyweight timepiece, the watch was not all that popular upon its initial release in 1969.

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About TAG Monaco

The marketing genius, Jack Heuer is said to have originally doubted the watches commercial viability, but had a gut instinct the watch would succeed. His gut indeed was correct as the world's first water resistant square sports timepiece grew into the brand's most iconic timepiece. The recent 2019 marked the 50th anniversary for the Monaco family, making it a great time to buy into the famous racing chronograph collection. The watch today starts at $1,750 and ranges just under $6,000.